Monday, January 28, 2013

Vintage Designer Feature: Vera Neumann of "Vera"

When I am looking at things to put in the shop, I'm generally always drawn to interesting prints and bright colors.  Because of this, I will always pick vintage Lilly Pulitzer items and Vera.

In much the same way as Lilly Pulitzer and starting around the same time, Vera Neumann created iconic works of wearable art in bold prints and colors, always signing her prints as simply, “Vera.”

She started out designing linens with her husband out of their New York apartment, until the linens were picked up by a department store, and the couple outgrew their space.

At this time, the Second World War was happening and linen fabrics had become scarce, so Vera began experimenting with parachute silk, which lead to the creation of the iconic scarves she is now so well known for.

She always signed her scarves with her signature, thus becoming a well known name in the fashion industry with the likes of Marilyn Monroe and Grace Kelly wearing her designs.

Dating her work is simple by looking at her signature. If her name is all lower case, you have one of her earliest works dating back to the 1940s. Starting in the 1950s, she began capitalizing the letters in “Vera,” while in the 60s, she added the copyright symbol and a ladybug next to her name. By the 70s, the ladybug was used less and less, until it finally disappeared, leaving just her name and the copyright symbol to this day.

This picture shows a sampling of Vera scarves we have in the shop. I love their bright, vivid colors and bold, geometric designs. What do you think?

1  |   2   |   3

No comments: